There are lots of interesting things that happen daily but the main thing is what can come from a simple idea and how it can snowball into something amazing! Name the best and worst parts of your job Starting my own business has definitely been the most interesting thing that has happened in my career. Get into work and it's go go go! Developing new colours, quoting corporate jobs, planning new products, launches, marketing social media, finance meetings, emails OMG it never stops! What’s the most interesting thing that’s happened to you in this career? I wake up early, have a cuppa and a shower and walk to work – it's about a 40-minute walk, while I walk I listen to podcasts, I have a bunch of podcasts I am obsessed with! I think it's important to think about things other than work first thing in the morning. My passion progressed from doing the nail art myself to running a business, which is what I do now. I knew I loved nails forever and then started experimenting with nails. Pizza Hut! When did you first know you wanted to be a nail artist? I worked in the corporate world for a long time until I found my passion which was nails/nail art and I Scream Nails! What was your first job? Good question! I never had any idea what I wanted to do. It was my hobby and passion! What did you want to be when you were younger?

What did you study to get into beauty and nails? I had been practising nail art for a few years before I started I Scream Nails but I no longer do nail art as I am purely focusing on the business side of things. I began I Scream Nails in 2012 and have been the director ever since. Since its debut as a pop-up nail art salon in 2012, I Scream Nails has exploded across the Australian nail scene! See how Celia turned her love for nail art into the 'go-to' company for nail art events, collaborating with some of the biggest brands including The Coca-Cola Group, Westfield, David Jones, The Melbourne Cup Carnival and more, and now produces a 100% vegan nail polish range.

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